Promotion Guidelines

1. The short version

Recommend our apps because you believe they help merchants — and say honestly that you earn a commission when they do. These guidelines are part of the Affiliate Policy; breaking them can lead to reversed Commissions, a payout hold or removal from the Program.

• Be honest about what the apps do and about your relationship with us.
• Be transparent that you earn commission.
• Be respectful of our brand, of Shopify’s, and of the people you reach.

2. Disclose your relationship

Laws and platform rules (including the US FTC Endorsement Guides, the UK ASA/CAP Code and similar rules elsewhere) require you to disclose that you earn commission. Disclosure must be clear and conspicuous — close to the recommendation, in plain language, and not hidden in a footer or a block of hashtags.

Examples that work:

• “I earn a commission if you install through my link.”
• “Affiliate link — I may be paid if you subscribe.”
• In video or audio, say it out loud as well as in the description.

3. Accuracy of claims

• Only make claims about features, pricing, results and compatibility that you can support from the app’s own listing, documentation or your own genuine use.
• Do not promise specific revenue, conversion or ranking results.
• Keep reviews and comparisons truthful. Don’t disparage competitors with claims you can’t back up.
• If a feature or price changes, update your content or remove the claim.

4. Using our brand

• You may use App names, logos and screenshots we make available, to promote the Apps, unaltered and without implying endorsement.
• Do not register domains, social handles, app listings, or business names that contain or closely resemble our App or company names.
• Do not imply that you are us, work for us or speak for us, or that the Program is run or endorsed by Shopify.
• Do not alter, crop or recolour our logos, or use them in a way that suggests a different product.

5. Paid advertising

Paid promotion is welcome, within limits:

• No brand bidding. Do not bid on our company or App names, or misspellings, variations or combinations of them, as keywords.
• Do not use our brand names in ad copy or display URLs in a way that suggests the ad comes from us.
• Do not run ads that send traffic directly to a Shopify listing while implying you are the official source.
• Follow the advertising policies of the platform you use.

6. Email, social and messaging

• Only email people who have agreed to hear from you, and follow anti-spam and privacy laws (CAN-SPAM, GDPR/PECR, CASL and others that apply).
• No unsolicited bulk messages, mass direct messages, or automated posting in communities where it isn’t allowed.
• Respect the rules of every forum, group and platform where you share your link.
• Don’t pose as a merchant or customer to promote an app.

7. Incentives, reviews & manipulation

• Do not offer money, gifts or other rewards in exchange for installing an App, subscribing, or leaving a review.
• Do not post fake reviews or ask others to. Genuine, disclosed reviews of your own experience are fine.
• Do not use cookie stuffing, forced or hidden redirects, pop-unders, clickjacking, malware, browser extensions or any technique that credits referrals the visitor did not knowingly make.
• Do not refer your own stores, or stores owned or controlled by you or your company.

8. Where you can’t promote

Do not promote the Apps on, or alongside, content that is illegal, hateful, harassing, sexually explicit, deceptive, infringing, or that promotes violence, self-harm or dangerous activity — or on sites that offer pirated software or fake reviews.

9. Reporting & enforcement

We monitor Program activity and may investigate anything that looks like a breach. Depending on severity we may issue a warning, reverse Commissions, hold payouts, or suspend or remove you from the Program. We may review your content to check compliance — please keep it accessible.

If you see a partner breaking these guidelines, tell us at partners@geticonicapps.com.